C. Sivaraj
Brand & Entity AI Is Hallucinating About Your Brand — Every Model Does
Why every LLM invents facts about your brand, and the entity work that actually fixes it — without needing to contact OpenAI or Google.
Field notes on how search is shifting from rankings to AI citations — and what to actually do about it.
Brand & Entity Why every LLM invents facts about your brand, and the entity work that actually fixes it — without needing to contact OpenAI or Google.
Strategy Cutting through the hype: SEO isn't dead, but the game has shifted. Here's where traditional SEO still wins and where GEO & AEO genuinely matter.
GEO / AEO The signals that win rankings aren't the same ones that get you cited by LLMs. Here's exactly how they diverge — and what to do about it.