C. Sivaraj
My Story
I'm Sivaraj — an SEO Analyst based in Coimbatore, India. I hold an MBA in Marketing from Kongu Engineering College and a BSc in Computer Science from SNR Sons College, a combination that's shaped how I approach SEO: half technical execution, half business strategy. I currently lead enterprise SEO and GEO at Orane Healthcare India, and previously managed SEO for 25+ client sites across healthcare, SaaS, and services at Boostability India.
As search fragmented across Google, ChatGPT, Gemini, and Perplexity, I shifted from pure ranking-focused SEO toward AEO and GEO — helping brands earn visibility not just in blue links, but in AI Overviews and AI-generated answers directly.
My Mission
I believe in giving businesses the knowledge and tools to compete effectively online — not black-box tactics, but transparent, actionable guidance that delivers measurable results across both traditional rankings and AI citations.
My Values
- Transparency: Clear communication about what I'm doing and why it works
- Ethics: White-hat SEO practices only — no shortcuts that risk your site
- Excellence: Continuous learning as search itself keeps changing
- Results: Focused on measurable outcomes — traffic, rankings, and AI citations
Credentials
- Generative Engine Content Optimization — Edureka
- Enterprise Answer Engine Optimization — seoClarity
Why Work With Me?
With 5+ years across enterprise healthcare, SaaS, and services SEO, I understand what it takes to rank in today's competitive, AI-influenced search landscape. I combine technical SEO depth with the strategic and entity-optimization work that AI search engines now reward.