Free tools

SEO tools that run in your browser

Small, fast utilities I built for my own reporting work. No sign-up, no upload - your data never leaves the tab.

Search Console · GA4 · Looker

Regex Builder for GA4, GSC & Looker Studio

Build RE2 regex from ready-made patterns, then test it against your own Search Console export before you paste it into a filter. Everything runs in your browser - no upload, no sign-in.

  • 16 ready-made patterns for questions, brand, intent and URL filters
  • Validated with a real RE2 engine, the same syntax Google accepts
  • Load a CSV export to see clicks, impressions, CTR and position for the matched group
  • Plain-English explainer for any pattern you paste in
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Got a repetitive Search Console job? These get built when a job comes up often enough in my own work to be worth automating. If there's something you keep doing by hand, tell me about it - it's the shortlist I build from.

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Need help beyond the tools?

I work on enterprise SEO, technical audits, and getting content cited in AI search.