About me
4
+
Years of Experience
About Me My Name is Sivaraj
SEO Analyst | Digital Growth Strategist | Data-Driven Marketer
With over 4 years of hands-on experience in Search Engine Optimization, I help businesses grow their organic reach, visibility, and conversions through strategies grounded in real-world data and proven frameworks.
My journey started with a curiosity for how search engines think and turned into a career built on helping brands appear where their customers are looking. I’ve worked across healthcare, e-commerce, and local service sectors, developing performance-driven SEO campaigns that deliver measurable ROI.
Expertise My Soft Skills
Technical SEO
Expertise in audits, site architecture, and performance optimization.
On Page SEO
Expertise in creating Meta-tags and content optimization for visibility.
Off-Page SEO
Experienced in White-hat link-building and authority development.
Analytics & Reporting
Proficient in GA4, Search Console, and Looker Studio dashboards.
Education
Kongu Engineering College, Erode 2017 - 2019
MBA
Marketing
SNR Sons College, Coimbatore
2012 - 2015
B.Sc
Computer ScienceWork Experience
SEO Analyst Jul 2022 - Present
Orane Healthcare Pvt Ltd
- Conducted comprehensive keyword and competitor research to guide overall SEO strategy and content direction.
- Optimized content strategy that boosted eCommerce revenue by 35%
- Led content optimization initiatives that improved search visibility, engagement, and conversion rates.
- Performed regular SEO audits and implemented technical enhancements to boost site health and performance.
- Collaborated with cross-functional teams to ensure SEO efforts aligned with broader business and marketing objectives.
Boostability India
- Executed on-page and off-page SEO optimization for multiple client websites to improve search visibility and organic rankings.
- Implemented white-hat link-building strategies that effectively increased domain authority and referral traffic.
- Identified keyword gaps and collaborated with content teams to create high-impact, search-intent-driven content.
- Delivered comprehensive performance reports, analyzed key metrics, and maintained strong client relationships through data-backed insights.
SEO Executive
Sep 2019 – Jan 2021Certificates
